5 Simple Branding Tips for Small Business Owners
Have you looked at your branding lately and asked yourself if it is really sending the right message? Are you unsure what you should be thinking about when looking at rebranding
Or, are you starting a new business and have some questions around where to start?
Here are some tips to help you think about where to go next…
1. Clarity – Look at your business from your customers point of view. Is your branding communicating ‘your’ message to your potential clients (You’re WHY, WHAT, HOW)?
When you think about your products and/or services does your logo and branding identify and reflect these effectively?
2. Is it unique? – When we use free software or clip art/stock images which are not unique or one of a kind, they won’t automatically be protected by copyright laws. i.e Free app/software templates and assets can be used by anyone, anywhere, so a design template using such programs won’t be unique to your brand and won’t reflect your point of difference effectively.
I recently talked to someone who used a free program to create their business logo, only to find two other businesses within a small local area were using the exact same logo. They then invested in a designer to create a unique logo for them and are thrilled with the results. If you connect with your logo and branding, this is felt by your customers.
3. Is it visually appealing? – According to statistics, colour increases brand recognition by up to 80%* Colour is one of the most important factors in your branding identity. The colours you use will help convey your message. Using the right colour palette will potentially serve you by attracting the right customers to your business. For example; Blue is often associated with calm, confidence, strength and reliability so you will often see blues used in the medical and wellness industries also in the legal and insurance industries.
4. Are you easily identifiable? Branding needs to be simple, clear (easy to read/see from a distance) and scalable. Simple, easy to identify and easily readable are paramount factors for your branding to help develop awareness and create trust. Don’t get caught up in too much detail, less is more. For example, the use of white space or negative space on a business card will help reflect a contemporary feel and professional clean look.
5. Is it consistent & meaningful – these things create trust. For your business to become successful, keep your brand message simple and aim to deliver on your promises. Consistently breaking your promises will give your business a poor reputation and damage your brand image.
Be real and authentic in your message. Most business set out to help people with specific problems so be sure to address these points effectively, consistently and with the intention of truly wanting to help.
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